In an apparent effort to drive skeptics temporarily insane, search engine Google today began featuring a new doodle with a UFO which, when clicked, takes users to a search for "unexplained phenomenon." The search itself brings up a list of sites purporting to discuss paranormal phenomena, many of them doing so in an unquestioning way.
Google, which is traditionally science-friendly, undoubtedly has a reason for this move. If it is an experiment in viral marketing, it appears to be working. As of 9:04 a.m., "unexplained phenonemon" was the number one search item on the U.S. search site.
One clue appears to have been posted at Google's twitter account. Shortly before midnight Eastern Time in the US, Google posted the numeric phrase "1.12.12 25.15.21.18 15 1.18.5 2.5.12.15.14.7 20.15 21.19 ." Substituting letters for numbers, this translates to "All your O are belong to us." In the unexplained phenomenon graphic, a UFO is seen "beaming up" one of the O's in Google.
The phrase is a reference to "All your base belong to us," a mistranslated phrase from a Japanese video game that became a joke spreading virally across the internet in 2002. A video of the opening shot from the video game "Zero Wing" can be seen below.
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